Welcome
Welcome to the California Travel and Tourism Commission (dba Visit California) official website.
Visit California is a not-for-profit, 501(C)(6) corporation formed in 1998 to work jointly with the State of California’s Division of Tourism to implement the annual Marketing Plan, which promotes California as a travel destination. While these two partners (Visit California and Division of Tourism) are separate legal entities, they are commonly referred to jointly as California Tourism.
From 1998 to 2003, California Tourism consisted of the originally conceived private-public joint marketing venture partnership of the Visit California and the State of California. The sole source of California tourism marketing budget is now directly derived from assessed businesses in the travel and tourism industry.
Official Business
This is the official business website for California Travel and Tourism Commission dba Visit California.
What is Visit California?
Visit California is a private-non profit entity created in 1997 by the California Tourism Marketing Act and approved by the travel industry. Visit California operates under the auspices of the Business, Transportation and Housing Agency and the Agency Secretary serves as Chair of the organization. From 1998 to 2003, the California Tourism program consisted of the originally conceived private-public joint marketing venture partnership of Visit California and the State of California. In the 03/04 and 04/05 FY, the Visit California program operated without the State participation of the public funding – the sole source of California tourism marketing budget was directly derived from Visit California assessed businesses in the travel and tourism industry. Public funding was again restored 05/06 FY. The sole source of California tourism marketing budget is now directly derived from assessed businesses in the travel and tourism industry.
Find information about Public Meetings and Agendas for the California Travel and Tourism Commission dba Visit California.
Find information about regulations related to the California Tourism Assessment Program
Find information about leadership committees and the board of directors for the California Travel and Tourism Commission dba Visit California.