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Each time a user visits a Web page, it is called a page view. Page views are tracked by website monitoring applications to record a website's traffic. The more page views a website has, the more traffic it is receiving. Page views are commonly confused with website hits. While people often use the term "hit" to describe a page view, technically a hit is recorded for each object that loads during a page view. For example, if a Web page contains HTML, two images, and a JavaScript reference, a single page view will record four hits. If a page contains over two hundred images, one page view will record over two hundred hits.

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