GYT Evaluation Toolkit
Does GYT work? How can you measure the effects of GYT?
We developed guidelines and surveys to help you evaluate the GYT campaign at your health center, clinic, campus, or organization.
Each survey can be paired with an Excel spreadsheet so you can automatically enter data without creating your own spreadsheet. To access this spreadsheet, please contact Melissa Habel at MHabel@cdc.gov.
If your organization is unable to conduct a survey, other potential ways that you can assess or evaluate the GYT campaign can be found in "Assessment Guidelines."
Assessment Guidelines
Overview of the evaluation tools—includes instructions and contact information for additional assistance.
Patient Survey
Use this survey in your health center/clinic to assess campaign awareness. Ideally, the questionnaire should be given while the patient is waiting to see a health care provider.
College/University Health Survey
This survey is designed for use in your college or university student health center or during an STD testing event. Ideally, the questionnaire should be given while the patient is waiting to see a health care provider.
General Public Survey
Use this questionnaire to target any audience and asses the general impact and awareness of the GYT campaign messages.
GYT was launched in April 2009 as an ongoing promotion under It's Your (Sex) Life, a longstanding public information partnership of MTV and the Kaiser Family Foundation. Supporting partners of GYT include: American College Health Association (ACHA), Kaiser Family Foundation, National Coalition of STD Directors (NCSD), MTV, and Planned Parenthood Federation of America. Technical consultation is provided by the U.S. Centers for Disease Control and Prevention (CDC).