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Featured Promising Innovations

Public Engagement Strategies Redefine “No Wrong Door” in Maryland

For over ten years Maryland has refined its NWD/ADRC initiative, known as Maryland Access Points (MAP). The term “Maryland Access Point” was chosen to remove any semblance of preferences for “aging” or “disability” being first in the name, as Maryland wanted its NWD/ADRC to be seen as access points for all individuals needing LTSS. Starting in 2008, Maryland formally initiated its branding process and hired a consultant to construct a marketing plan for consumers and providers that eliminated system fragmentation, increased awareness of LTSS, and focused on prevention of crises. The state launched a toll free number in August 2014 and a new website in February 2015. Read more about Maryland’s Promising Innovations.



Communications and Messaging Resources